With the PizzaExpress Club, you’ll enjoy instant rewards every time you dine.

1. WHY JOIN THE CLUB?

Earn as you spend at PizzaExpress and receive rewards that will make your experience with us unforgettable. What’s more, it’s FREE to become a Club member!

 

2. WHAT ARE DOUGH POINTS?

Dough Points (DP) is the currency that supercharges your dining experience at PizzaExpress. Accumulate Dough Points to level up your membership card and gain access to more perks and rewards.

You earn Dough Points at a rate of 1 DP for every AED spent.
1 DP = 1 AED.

Dough Points are not redeemable for cash.

 

 

3. CAN I COMBINE MY REWARDS WITH ONGOING PROMOTIONS?

 

It depends on the terms and conditions of the reward. Go to your reward (here) to read more, or ask any of our friendly staff. We’ll be happy to assist!

 

 

4. WHEN CAN I REDEEM MY WELCOME GIFT?

 

You can redeem your welcome gifts immediately upon signing up!

 

 

5. HOW LONG DO MY DOUGH POINTS (DP) LAST?

 

Your Dough Points (DP) and card tiers stay with you a year from your last purchase with us. Example:

• 31 Dec 2025: Becomes a Club Member.
• 28 Feb 2026: Most recent transaction on record.
• 1 Feb 2027: Membership terminated.

Spend with us within a year to retain access to your benefits.

 

 

6. WHERE CAN I USE MY BENEFITS?

 

View the list of participating restaurants here.

 

 

7. HOW DO I REDEEM A REWARD?

 

Rewards (here) need to be activated before they can be redeemed. Once active, flash the reward to our staff on redemption.

 

 

8. HOW DO I UPGRADE MY CARD?

 

Upgrading is automatic and happens once you have met the Dough Point requirement.

• 500DP accumulated in Blue to upgrade to Bronze.
• 5000DP accumulated in Bronze to upgrade to Silver.
• 8000DP accumulated in Silver to upgrade to Gold.

 

9. UNDER WHAT CIRCUMSTANCES THE JOINING REWARDS ARE NOT PERMISSIBLE?

Not applicable on Brunch transactions.
Not applicable during special group events, including:

• School visits for Kid’s Pizza Making sessions
• Corporate parties

DOES THIS MEAN, THE JOINING REWARDS ARE LOST?

 

Joining rewards for registered customers are never forfeited under any circumstances. If the rewards cannot be applied at the time of registration (e.g., during excluded events), they will be securely stored in the customer's Loyalty Wallet.

If a customer registers while making a Brunch spend, the joining bonus (including additional Dough Points and rewards) will still be credited.

The bonus will be stored in the customer's Loyalty Wallet and can only be redeemed on weekdays or during non-Brunch hours.

This ensures customers still receive their benefits, while maintaining program integrity for Brunch & big event exclusions.

 

 

10. UNDER WHAT CIRCUMSTANCES DOUGH POINT ACCUMULATION DOESN'T HAPPEN WITH RESPECTIVE SPENDS?

 

Dough Points will not be accrued on customer spends during brunch hours or for special group events  

Transactions involving the redemption of vouchers issued by PizzaExpress will not be eligible for Dough Point accumulation.